Friday, June 1, 2012

All-time May sales Record of 67,019 Units Hyundai Motor America Reports



Hyundai Motor America Reports Best-Ever May Sales

- Second best month in company history

- Third month in a row topping 60,000 sales

- Fleet sales mix down to seven percent

COSTA MESA, Calif.June 1, 2012 /PRNewswire/ -- HyundaiMotor America, the most fuel-efficient automaker in the U.S., today announced an all-time May sales record of 67,019 units, up more than 13 percent over last year's all-time May record, and the second best sales month in company history.
"The industry experienced choppier waters than anticipated in May," said Dave Zuchowski, executive vice president of sales. "While industry demand and traffic remained strong, consumer confidence was clearly conflicted with a recovering market being hedged against the inherent uncertainties of a looming presidential election and some disappointing housing and unemployment news.  Amidst this economic backdrop and our own very low inventories, we felt great about setting yet another monthly volume record and are really well positioned for what we fully expect to be a robust summer sales period."
Hyundai is operating with a 32-day supply of inventory, believed to be the leanest among all competitive brands and running at about half of current industry levels.  The company's supply of the highly fuel-efficient Accent, Elantra, and Veloster models are running at extremely low levels of availability.  "Having demand exceed supply is an enviable position to be in but it forces us to be exceptionally efficient in our production planning, inventory management, and sales velocity," added Zuchowski.
The all-new Azera, a recent recipient of IIHS' Top Safety Pick, the seventh Hyundai model to hold this recognition, continued its strong launch sales pace with a 558 percent increase over last May, while the Veloster saw sales gains of almost 14 percent over last month.  Hyundai's family of premium products, Genesis and Equus, continue to deliver outstanding sales results with another all-time record volume month, representing a year-over-year sales increase of about 40 percent.  Business to fleet accounts was less than a seven percent mix, among the lowest levels in the industry.
CARLINE
MAY/2012
MAY/2011
CY/2012
CY/2011
ACCENT      
6,166
1,529
30,810
20,406
SONATA
20,765
22,754
96,481
96,370
ELANTRA   
18,877
20,006
80,114
83,309
SANTA FE
6,884
6,671
27,737
26,834
AZERA
1,053
160
2,165
873
TUCSON
4,644
4,363
19,602
19,131
VERACRUZ
827
741
3,112
3,189
VELOSTER
3,624
n/a
15,597
n/a
GENESIS
3,828
2,769
15,608
12,305
EQUUS
351
221
1,630
1,171
TOTAL
67,019
59,214
292,856
263,588
SALES-WEIGHTED FUEL ECONOMY

MAY
CAFE      (mpg)
2012 CYTD
CAFE
MAY Window Label Combined MPG
2012 CYTD   Window Label Combined MPG
Car
37.8
38.1
28.5
28.7
Truck
28.8
28.9
22.0
22.1
Hyundai Brand
37.0
37.3
28.0
28.1


MAY  
2012 CYTD
40-MPG Sales
25,614
113,782
Mix of Total Sales
38 percent  
38 percent
In keeping with its industry-leading fuel efficiency status, Hyundai achieved a corporate average fuel economy level of 37.0 MPG (28.5 MPG label value) in May, while selling 25,614 vehicles (38 percent of total sales) with 40 MPG window label highway fuel economy ratings.  
"Demand for Hyundai vehicles in May remained at record levels, and so once again our total sales this month were a reflection of low inventories at Hyundai dealerships rather than market demand," said John Krafcik, president and CEO of Hyundai Motor America. "We've continued to keep our incentive spending and fleet mix low reflecting this situation, while at the same time watching carefully the mixed economic signals we're seeing, especially continued stagnation in the housing market, today's disappointing news on unemployment, and significant incentive spending increases from our key competitors."
HYUNDAI MOTOR AMERICA   
Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai's 10-year/100,000-mile powertrain warranty, and five years of complimentary Roadside Assistance. 
For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com
Journalists are invited to visit our news media website:  www.hyundainews.com
SOURCE Hyundai Motor America
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